When you are a new entrepreneur, the a cost of running the business is always an inhibiting factor. Since the business is new and top lines are stressed, you want to control the bottom line at least to maintain profitability. In such a situation, new-age tools like SMS marketing would be the right choice. It can work as a really effective marketing strategy for everyone. What makes it so much success? It is the penetration and use of mobile phones. Today, it is hard to find someone who is not a cellphone user. With the introduction of smartphones, cell phones have become furthermore user-friendly.
SMS marketing is the new sensation
SMS marketing using bulk SMS is a new sensation today. The secret of its success lies in its reachability. Statistics prove that the receiver reads more than 95 percent of the messages. Out of them, around 90 percent is read within two minutes of delivery. No other communication medium is so much effective. No wonder marketing gurus rate SMS marketing is the best marketing tool. It ensures maximum reach at the minimum cost. Today, there is hardly any business that is not exploring the power of SMS marketing.
It is user-friendly
Configuring SMS for marketing and sending to the users does not need any special expertise or IT literacy. A person with a reasonable understanding of computer operations can make use of it. SMS marketing can be done in two ways. You assign the work to a service provider on a turnkey basis. Thus, you do not have to bother about anything. You are supposed to formulate the service terms and conditions. The second way is you get a user interface to configure marketing messages. This option is relatively cheap, but you need computer experts on the team.
Features of SMS marketing
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It is flexible: In comparison to other tools, bulk messaging is flexible and user-friendly. You can schedule it as per your requirements.
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It is effective: The response rate of SMS marketing is higher. It is the best tool for small entrepreneurs who have a limited budget for marketing.
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It doesn’t need expertise: It is possible to run an SMS marketing campaign with a limited technical knowledge. Once understood it well, anyone can use the interface.
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It is easily available: SMS marketing service providers are available in large numbers. You can choose one that suits your needs the best.