When you think about cost-effective business promotion ideas, the use of bulk SMS is the preferred one. From quite a long time it has been used by entrepreneurs for promoting the business and service. Though there are many benefits of using bulk SMS, the cost-benefit is the most prominent one. Experts say that there is no other business promotion tool which can give so much effective return at such a low investment. What is the reason behind it? The secret lies in the fact that more than 90 percent of the messages received in the mailbox are opened and read within a few minutes. It means the readability of the SMS is one of the highest. It is a general tendency that when someone reads the SMS, he remembers the content. Even if no action is performed by the recipient immediately, the message is remembered for a long time.
High open rate and long-term remembrance are two significant reasons people prefer bulk SMS.
The high conversion rate is another factor
A bulk SMS provider offers an efficient and fast messaging platform that can reach thousands of people within no time. As mentioned above, the probability of a person reading the SMS is high. When people open the message and remember the content for a longer time, they always give a try to the product or service. Therefore, for B2C services, there is nothing more effective way of communicating to the customers than using bulk SMS service.
It is inexpensive
Bulk SMS is already a budget-friendly choice. It can be made further reasonable by negotiating with the service provider. Based on the number of messages, it can slash down the price per message. Statistics says that the expenses on bulk messaging is far less than other mediums such as TV, magazines and periodicals, newspapers, billboards and so on. Sending bulk SMS is not a difficult thing. It doesn’t need any specialized training. You can sign a contract with the service provider who will send the message on your behalf. The servers and other technical interfaces used for sending bulk SMS are dependable and expandable. Hence, the throughput is always high. Alternatively, you can also do it using the message sending platform offered by service providers. It is fast and straightforward. Advanced features like personalization add value to it.
Due to cost-friendliness, ease of reach, and high impact, bulk SMS has become the preferred mean of customer communication.