“To err is human”, we are human beings and bound to make a mistake. As they say, “it is not a crime to commit a mistake, but it is a crime to repeat it”; when you do SMS marketing, you may make a few marketing mistakes in the first attempt. Once you realize the mistakes, you will rarely repeat them.
The blog underlines the mistakes, and also tells you the ways to avoid the mistakes.
Omitting Call-to-action
You will not believe it, but it is the most common mistake people commit while running an SMS marketing campaign. Sometimes, people do not omit the call-to-action, but they do not provide a concise, relevant CTA, which is an equally bad thing. The CTA is a vital part in facilitating action. When you don’t use properly, you lose the fundamental purpose of sending marketing messages. It becomes an attempt to send a casual hello to the customers.
Inundating with marketing messages
Your objective is to keep the customers engaged and interested in your product, service, or bread and not annoying them. When the message box of their mobile gets flooded with your messages, the customers feel opting out of them from your mailing list. It is a big No-No to send too many messages. Send a few, with the perfect timing and a precise CTA. You will see incredible benefits.
Sending generic messages
Do you want to target a specific audience or want to shoot in the dark, hoping to score a number? The secret of success is a personal touch when you run an SMS marketing campaign. To avoid this mistake, always use the name of the customer in the message. Also, use your company’s name or brand as much as possible. Nowadays, SMS sending platforms have become intelligent. They allow you to create your target group's location-wise, age-wise, gender-wise, and so on. Once you do it, the only thing left is to make sure that the timing is right.
Incorrect timing
The best time to send messages is between 12 Noon to 6PM. Since these are the most productive hours when people are active, they see the message immediately. Also, they take appropriate action, as well. It is a rule of thumb. To get accurate results, you should know your audience and its habits. By avoiding these common messages while sending marketing messages, you can extract the maximum juice from the marketing campaign.