SEO (Search Engine Optimization) is a technique that is used to drive more traffic to the website by obtaining high-rank in search engines like Google, Bing, Yahoo etc. It’s important for business owners and marketers to stay up-to-date on the latest top 10 on-page SEO tricks if they want to continue to rank higher on the search engines.
Do you know? SEO tricks and techniques are changing day by day. Therefore, you need to stay up to date with SEO tricks and techniques, to be visible to the target audience and see the peak performance of your website. If you don't have time you should take help of professional and outsource SEO services as SEO is very important for your business and you can't take a chance to miss it.
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SEO has two techniques to improve website position in SERP (Search Engine Result Pages) first one is on-page and second is off-page SEO. The On-Page SEO tricks and techniques are related to all the internal elements of a website which are optimized to make your website search-engine friendly. In this blog, we will focus on the top 10 tricks that you need to emphasis on while doing on-page SEO for your website.
Top 10 On-Page SEO Tricks:
1. Page Titles
It plays a vital role in SEO. First of all, you have to see whether all pages and posts of your website are having appropriate, unique and descriptive titles. Apart from it, these titles should include the targeted and relevant keywords to your webpage.
Meanwhile, it should look more attractive to get client’s clicks. More the clicks higher your website will rank on SERPs. Along with it, Page title must contain the targeted keywords and the central idea of your interest. It is also recommended not to keep your title length more than 70 char.
2. Meta Descriptions
Meta descriptions help the visitor/searcher to visit your site easily. Basically, it's the snippet of information given below the link in the SERP. It describes the purpose of your business. It has to be descriptive, relevant, up to 160 char and unique for each page.
An effective Meta description can bring & convince the searcher/visitor to click on your website and get the details they are looking for. Most of the digital marketers focus on this and help you to bring potential traffic to your website. Targeting relevant and high search volume keywords in meta description is good.
3. URL Structure
URL structure is one of the main factors of on-page SEO for your website’s higher ranking. Therefore, you should use SEO friendly URLs for better results. The URL that includes targeted keywords and is well-optimized always work better because it makes brand recalling easy.
Make sure to use a well-optimized URL structure which is supported by every web browser and prompts the user to click on it. Therefore, try to avoid special characters and always consider alphabets, words and no capitalization.
4. Keyword Density
The relevant keywords should be mentioned in the website content to a limit. In case you mention more than the specified limit the search engines would consider it as a spam activity. Therefore, it is recommended to keep your keyword density up to 2% to 3% only and it should also be a mix of exact match and phrase match.
5. Image SEO
Images play an important role to capture the visitors and user's attention. Your website traffic can be improved effectively with the visual interest of the content. To optimize images for SEO there should be an appropriate alt text with images which should contain keywords.
Inserting images with proper alt text, image title and image URL is optimizing it in the best possible way. The Alt text or Alt tag describes what the image is about and the function of the image on the page. Also look for the size of images. Large images slow down your web-page speed so you always should use compressed images to increase user engagement on your website.
6. Internal Linking
It is one of the best tricks of SEO as with the help internal linking you can drive more traffic directly to the website and pages. Internal linking in blog posts can link the readers to a link to read more about a certain topic and other posts of your content or article. Therefore, you should always keep the anchor text as a keyword while interlinking.
With the help of internal linking, your website ranking would effectively increase. Because through interlinking SERP finds your content a useful piece of information and increase the users spend on your site. Therefore, relevant internal linking in your website content improves your SEO.
7. Mobile Friendliness
Almost 65% of the searches in Google are now coming from mobile devices. This means that if your website isn't mobile-friendly, you're already losing half of the potential traffic.
What should you do?
As a 1st step, make sure that your website is mobile friendly. Check your website with the Google mobile-friendly tool and fix any potential issues. Then go one step further and test your website on mobile, like a real user would do, and make sure that everything is displayed correctly including your CTA (Call to action) buttons. In general websites with a responsive design, have nothing to worry regarding mobile friendliness.
8. Heading Tags
A page needs to be properly formatted. Think of it like a report which needs to have a heading (H1) and subheadings (H2, H3). The website content should be in small paragraphs and should be divided into various sections. These headings tags are also called H1, H2, H3 etc. They help to rank your web page rank higher on SERP.
With the help of the heading tags, people can easily read what information is presented in the content. It’s a good option to target keywords in heading tags.
9. Content
Content of your website should be unique, creative and add some value to the content that already exists on the net. Make sure that the posts shouldn’t be too short if you want your website content to perform well on SERPs. A general information-based blog or article should be at least minimum 700 words. Most importantly, the content should be relevant and must have targeted keywords of your blog or articles.
10. Browser Compatibility
It is very important that your website should be compatible with every browser out there. Chrome is the most widely used browser but apple user’s use Safari more commonly. Some even use Firefox, IE etc. If your website doesn’t render properly on even one of the browsers you are bound to lose a fragment of your traffic. So, in order to retain each and every visitor make sure your website loads and works properly on every popular browser.
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