Nowadays, there are numbers of methods available for sending messages to your customers. Push notification and SMS marketing are two such methods you can consider. Both the methods are quite effective in sending out messages in bulk amount. Nevertheless, there are some vital differences between them. So, before you choose any one of them for your marketing needs, it would be better to take a quick look at the major differences; and, the differences will tell you why SMS marketing is better than push notifications.
Aspects that make SMS marketing better than push notification
First of all, push notification works only when the mobile user has downloaded an app to obtain notifications of any type; for example- promotions, latest stories, sports, etc. So, if you have something to tell the mobile users through push notification, it will work only if they have downloaded the app. It means that you will not be able to reach out to all the mobile users in the targeted area. On the other hand, SMS advertising does not have to depend on any kind of app. Even if a person has a basic phone, and not a smart phone, he or she will be able to get your message. The flexibility offered by SMS advertising is one of the main reasons why most of the companies go for it.
When it comes to push notification, it will work only if the recipient’s phone has an active internet connection. Without internet, he or she will not be able to receive the push notification. But, this is not the case of SMS advertising. You can send bulk SMS to your customers without worrying if their phone has internet connection or not. So, this is the second reason why a lot of companies prefer SMS advertising over push notification.
SMS advertisement and push notification
Even though the appearance of SMS advertisement and push notification is almost the same, but the flexibility in the case of SMS is much better compared to the latter one. The reason behind is that in the case of SMS advertisement, no special kind of app is required. So, for a simpler interface or appearance, you must go for SMS advertisement rather than push notification.
When it comes to being more interactive, SMS advertisement again steals the show. It is important to mention that push notifications are just one-way platform for messaging. When you send push notifications to your potential customers, they cannot reply you back through it. On the other hand, bulk SMS advertising offers highly interactive way; potential customers can respond through polls, reply to your questions, etc.
The level of customization possible in the case of SMS messages is much better in comparison to the push notifications. In the case of push notification, it is not possible to change the name of the sender. But, SMS messages certainly provide this possibility, which in turn results to better response rate. So, those were some of the reasons that make SMS marketing better than the push notifications.
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