In the decade of the nineties, a new device was available to the Indian people, i.e., cellular phone. It has made a tremendous change in the communication arena in the past three decades. Today, India is one of the largest mobile markets globally. SMS messaging is a reliable, fast, and effective mode of communication that can be used for sending information to people at negligible cost. Sending SMS to your customers in bulk is not rocket science. One can do it with a little knowledge and understanding of the IT systems.
Bulk SMS service providers are the people who offer the necessary infrastructure and technical assistance to send messages. Today, every business uses the power of SMS marketing regardless of its size and domain. Hiring the best SMS service provider is the first (and the critical most) step towards running a smooth and successful SMS campaign. Every SMS provider claims the best-in-the-class service. How to determine that you have hired the right company?
Here are some clues.
It offers a variety of SMS services
When you get a robust and versatile SMS platform that can support the whole range of SMS services, then your choice is correct. Be is bulk SMS, promotional, transactional, or marketing messages; the service provider should handle everything. Thus, you will be able to reach a larger target audience.
Free trial before buying
Your service provider has to give a free sign-up facility and trial run before you hire its services. Thus, you get an idea of the system, its robustness, and speed. If the service provider is not ready to do that, then there is a reason to doubt it.
Reliable services
The ideal uptime of a bulk SMS system is 99.99%. If your service provider guarantees it, then you have got the perfect one. The more is the uptime the higher is the reliability. It also ensures that not a single SMS is missing in the process.
Scalability
You ask for the capacity, and the SMS service provider should scale up the system.The ability of the service provider should grow as your business grows.
Round-the-clock customer support
The best SMS service company is always available for its customers, whether it is day or night. You must get the assurance of 24x7 service before you sign the contract. Since the SMS campaigns will run throughout the day, you need customer support all the time to get a faster resolution to the problems, if any.