When you run a business in a highly competitive environment, you do not want to miss any opportunity to be in touch with your customers. While doing that, you do not want to compromise the bottom lines. How to achieve higher connectivity at a lower price? The answer is SMS marketing.
With the availability of low-cost mobile networks and the high popularity of smartphones, it becomes all the more viable to use SMS for marketing purposes.
Let’s begin by finding out the ways you can grow your business with this technology of the modern era.
Use SMS to serve your customers
A text message can be effectively used for answering their questions and concerns. It is a method with the fastest response time. Two-way SMS can be very interactive and user-friendly.
Use SMS for business promotion
Now you can reach out to your customers using various formats of SMS. It is not limited to the text-only. By integrating it with various mediums, you can drive sales, increase customer participation, and keep their interest alive in the product or service.
Sweepstakes and lucky draws
Nowadays, campaigns that include sweepstakes or lucky draw are very popular. Since people have a chance to win something, they participate in the contests. The SMS-based contests can be occasion-specific or generic. It is a win-win situation for everyone. Your customers get benefited from the prizes, and you get benefited by getting more visibility, more customers, and more profitability.
Automated SMS text campaigns
By using the power of automation, you can create wonders. Use automated text messages to save time. You can schedule the messages and send at predefined intervals. See how customer engagement and revenues go up.
Rewards and benefits
When a customer visits your store, he wants something over and above regular benefits. To make a customer loyalty, you have to extend lucrative benefits. Rewards and other benefits increase customer engagement. SMS text is very useful in doing that.
Opinion polls, surveys and text-to-answer
Yes, these are quite popular nowadays. Companies and brands run various campaigns that include surveys and opinion polls. Since these events are SMS-based, customers find them interesting and engaging. You can expect great results.
The information that you gather by text SMS surveys can serve your customers well. Not just that, it can give a great insight into the customer psyche as well.
Thus, SMS text is a useful and cost-effective marketing tool to take the business at great heights.