WhatsApp is something that all age groups have in common. The platform, one of the most popular mobile chat apps, has around 2 billion active users worldwide. Due to its simplicity of use and high level of comfort, WhatsApp has emerged during the past ten years as the standard messaging programme.
WhatsApp has become the most popular platform not just for individuals and enterprises throughout the world, but also for individuals thanks to the emergence of WhatsApp marketing. Nowadays, businesses all over the world must use WhatsApp marketing as part of their marketing plans. But what does WhatsApp marketing actually mean?
What is WhatsApp marketing?
WhatsApp marketing, as its name suggests, is a style of messaging-based marketing approach that uses the platform to advertise a brand. WhatsApp lets businesses reach out to a huge audience because of its billions of users, which ultimately results in a larger consumer base and an increase in sales. With the help of WhatsApp marketing, businesses can build Broadcast lists, streamline support desk operations, gather customer feedback, personalise client interactions just a little bit, and much more.
The advantages of using WhatsApp for marketing include
1.Helps businesses cultivate better ties with their customers
The first step that firms do when attempting to increase their consumer base is to establish or create a connection. WhatsApp conversations are one of the greatest since they let clients feel more a part of the brand. Customers feel like they can get in touch whenever they want because to the simplicity of use, which also makes the entire brand contact or customer service interaction experience more accessible and rapid.
2.Conversion rates are raised by them
Reaching out to a potential client or lead is a delicate and important process, and doing so through their preferred medium is a great move for businesses because it allows for a more convenient level of connection with the customer or lead. By being accessible around-the-clock for their customers, this enables brands to show how much they care while also drastically increasing customer conversion rates.
3.They support boosting profitability
Businesses may increase their consumer base and improve their customer service thanks to the widespread use of the platform that exposes marketing teams to a large audience. They not only offer improved access to customer support assistance and higher conversion rates, but they also quicken the ticket repair process. This aids companies in raising client retention rates, which raises profitability.
4.It lowers the price of marketing
Traditional marketing strategies can be very costly, literally burning a hole through your wallet. Traditional marketing techniques, such as hand-promotion of new items or door-to-door distribution of pamphlets, can be extremely time- and money-consuming. Instead, employing a WhatsApp marketing plan would not only expedite the process and make it more affordable, but it will also boost conversion rates.
How to develop a WhatsApp marketing plan
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Choose a measurement method for your key performance indicators, or KPIs. It's crucial to ask yourself questions such, "What is the end goal?" when developing a strategy. What is the marketing strategy's goal? How can we evaluate the strategy's effectiveness or performance?
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Decide on your target audience. To create a successful plan, you must first identify the precise audience you want to target. It aids in your comprehension of the attitudes, habits, and preferences of your intended market.
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Use a sophisticated WhatsApp chatbot. It is economical and wise to outsource your support desk activities to a chatbot. AI WhatsApp chatbots boost customer satisfaction scores, ticket resolution times, and customer retention rates. On our platform for creating chatbots without programming, you can create one for yourself.
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Creating a brand persona Despite how good chatbots are, some customers still prefer to talk with a live person to resolve issues. Businesses benefit from having a brand persona based on a well-known name within their target market.
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Prepare response template draughts. Customers are constantly looking for quick solutions. It might be quite helpful to keep a response template on hand to address common inquiries around the launch of new products.
Conclusion
The nice part about having a WhatsApp marketing plan is that it offers businesses a cost-effective yet effective marketing solution while also acting as a much more effective choice that ensures a bigger audience outreach. Book a trial with us https://whatsapp.smsidea.com/ right away to learn how your company may benefit from WhatsApp marketing techniques using intelligent chatbots